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LIBRARY OF CONGRESS. 



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UNITED STATES OP AJIERICA. 




m /MARK 



)5T0N« MONTF^EAL" CHICAGO. 



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Copyrighted, 1889, 

by 

Chase & Sanborn, 

Boston, Mass. 

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PReSS OF THE MOSS ENG. CO., 535 PEARL ST.. I 



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TO THE HOUSEHOLD." co , 

— — — NOV 16 1800 



hf^ A DELICIOUS CUP OF COFFEE MAKES A GOOD BREAKFAST ." -- ^■■J/ y 

^^might be quoted as a maxim. The odor of it, rich and pungent, pervades the house like an incense. 

TThe master and mistress inhale it as evidence of the rich treat that awaits them, and the children scent 

''^its entrance to their chambers with delignt. The guests hasten their toilet that they may the sooner 

lift the delicious cup. to their lips. The entire household is made buoyant with happy expectations, as 

it breathes the breath of the refreshing stimulant. To the laborer it gives the same delight, and every 

house in the land is happier and healthier because of the fragrance of the coffee that is in it. Above 

all drinks for the morning meal, coffee stands supreme. It is the claim and pride of our house that 

we supply to the housekeepers of the land COFFEE OF THE FINEST QUALITY. The best that the 

earth affords we give to them. Our Signature and Trade Mark (a seal) are guarantees of this. 

'Their value to us commercially rests solely on the acknowledged purity and excellence of the coffees 

sold under their protection. There is no variation in the quality of our SEAL BRAND JAVA AND 

MOCHA ; every package is of the same high grade. On it our reputation with the trade and with the 

consumer stands. He who buys our coffee knows just what he is buying. Ask your grocer for it. 

For the sake of a larger profit he may tell you he has a coffee equally as good at less price. 

Positively he has not, as it is the finest coffee produced. Tell him you want CHASE &. SANBORN'S 

I SEAL BRAND JAVA AND MOCHA, in 2 lb. Tin Cans. See that each can bears our Signature and 

^ Trade Mark (a seal) and then know that you have for your table the best that can be bought. We 

j^ present this little Souvenir with the compliments of our house. Respectfully, 

CHASE & SANBORN, 

IMP ORTE RS. Boston, Mass. 

N. B.— Remember our Trade Mark is a Seal. This Art Album will be gladly sent to your friends, on 

RECEIPT OF THEIR ADDRESS. 




^HE two great COFFEES of the world are JAVA and MOCHA. These our house 
import especially for its patrons. 

In more than a million households our Trade Mark 
is welcomed as a guarantee for excellence and a pro- 
tection against fraud, 

Look at it, and remember it has never been dis- 
honored. 

Within every can that bears it, the purchaser will 
fmd coffee so fragrant, strong and pure, that million- 
aires and kings cannot buy better. We, the house of 
Chase &. Sanborn, hold ourselves responsible for this statement. 

See ! this is a fac-simile of a can of our SEAL BRAND JAVA and MoCHA. 




eOFFEEj 




A Coffee PlantatioxN. 



"In ancient times he who bore fal:e witness lost his right herd; but he wi.o 
lied under seal in a sealed docu.njn: or dead, was put to death. 
Our house realizes its responsibility when it affixes its seal to cans containing 
coffee. We have never yet disappointed our patrons. 



When Ljou see the seal 



p^--' ^ Xk.yLiJ As we send it to uou, 
— «ah ' ''I i'T'^^w 

uou n^.au know it has been r ^ S^\^ 4^ ^^ so uou can receive it in 

affixed deliberately and ^ ^ ^^^ O j confidence that it guar 

with full faith that the '^ 9, 

coffee which it pro- >C ^S' 

tects will deliqht uou 'i^^ "T? 

Tell your grocer you want no coffee that is not stamped with CHASE &. 
SAriBORN's Seal. 




:j ^ antees the PURITY and 

■N ^' Excellence of the article 



advertised by it. 



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Coffee Trees in Blossom. 



^^ HOUSE which seeks to enlarge and establish its 
business on the strength of its TRADE MARK, is 
compelled by its own interest to make that TRADE 
Mark the symbol and proof of highest excellence. 

Remember ! that this package and TRADE MARK 
represents the intelligence and honesty of our house 
as importers and sellers of coffees. 





Harvesting the Berry 



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^^ SEAL, under all governments, stands 
for value and represents right. 

We employ it to advertise the high 
excellence of our Coffees ; we ask you to 
test its value. 

"By this sign we conquer,'" 




Native Coffee Pickers. 




I/tE who would drink the best coffee in the market, 
must ask his grocer for that guaranteed by our 
Trade Mark, 

Here's to you in a full cup of our SEAL BRAND 

Java and Mocha ! 




Pulping and Drying. 



''^IGNED, sealed and delivered," is the 
legal form of honorable and valuable 
transfer. Buy for your use the coffees 
which come to you direct from our house, 
guaranteed for highest excellence by OUR 
Seal 



"This transfer is not good, There is no seal 
upon W— {Old Author.) 





Curing Coffee. 



l/f-E who sells that which is best of its kind, finds his best advertisbrnent in 
what he sells. 
The quality of the coffee we sell under our TRADE MARK is the only adver- 
tisement that vje seek. 




Buy our coffee, and by what you buy, judge us. 

"The rise of English trade is largely due to our English Trade Marks, because they 
represent throughout the world honesty and intelligence ! "—(Cobden.) 



I 




Threshing and Bagging 



Cr/E seek the judgment of host, of hostess, and of guests. Buy your coffee 
under our SEAL, and at your table, after drinking, give us your judgment. 
We ask no other or better advertisement, 




"No one lies under ses^l."— (Sam'! Adams.) 




Hand Picking. 




L^E who DULjS coffee must buy it as prepared for 
him to buy. His only guarantee that he is 
getting what he wants is in the intelligence, the 
honesty and the high usiness standing of those who 
have prepared it. 

Why should you buy unknown coffees prepared by 
unl<nown parties, when from all ignorance and fraud 
you are protected by our Signature and Trade Mark? 



"Why ! you have taken your medicine from a bottle that has no druggist's name upon 
it. How know you what you have drunk.?"— {0!d Play.) 




Native Coffee Carts. 



(QUR Coffees are largely grown on private planta- 
tions. Buying agents, employed exclusively by 
us, are located at all the principal points in the 
coffee-growing countries, who secure for us the 
choicest selections. 



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The Coffees are roasted and prepared in our <^ .^:-jl 

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factory, under our personal supervision, and S ' "S "^ 

always packed under our Trade Mark, a Seal. ^^T^r ■ 'H 



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Because of these facts we guarantee our p 



ducts. 





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"Give me the seal, I'll stamp my honor on \t"—Shakespear. 




Native Plantation Laborers. 



|JURE Air, Pure Water and Pure Coffee are what men and women need. 
These bestow health and happiness on all who have 
them. 

Pure Air comes from above, Pure Water from 
below, and Pure Coffee from CHASE & SANBORN. 

Call the attention of your household to our SEAL 

Brand Java and Mocha, and our Trade Mark, a 
Seal, that your children and servants may know it at 
sight, when they ask for it at the grocer's, 





Native Hui:^. 




(nHE Turks have good coffee to drink, and hence drink no liquor. In pure 
coffee is all the stimulus the human system needs. It warms and strengthens 
the body ; it invigorates the mind, and cheers the spirit when oppressed by 
overwork or worry. Coffee is the temperance beverage of mankind. We have 
but one seal, and the above is it. Remember what it stands for, CHASE & SAN- 
BORN'S Seal Brand Java and Md:ha. Buy no other I 




NaTIVKS PhtFARING THL i-itjONDAY Mh./ 



QUR pleasures can be made mutual — 
We, in supplying; you, in drinking! 




Formosa Ooloong- 

It will suit you as none other wil 




Tea Plant. — Leaves and Blossoms. 



He v.'ho drinks with knowledge finds finer flavor in the cup. 

TgOOK at this picture of a Tea Field and note its beauty. How fresh and fair 
and sweet it is. The tea you steep for yourself, or your friends, madam ! 
came from such a scene. Our house serves you with knowledge. We know 
the sections on which the tea we sell you grows, who selects the tender leaves, 
who cures them, who packs and ships to our house in Boston. Buy teas im- 
ported by us. Our TRADE MARK on FORMOSA OOLOONGS is the picture of a 
Buffalo — on other teas it is C &. S — and as you see these marks, you can, in 
fancy, see the far away plantation where it grew for you. and know that from 
that distant spot it has come directly to your hand. 




Tea Plantation. 




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jJUT this question to your grocer; 

Do you sell BUFFALO CHOP TEA ? 

If not, v/hy not? It is the richest and finest 
tea imported. 




Picking the Tea. 



^^A CUP of tea symbolizes, beyond almost any other thing, the social life of 
home. It is the cup that cheers; it is sipped with smiles and laughter. 
It has given its name to the last and pleasantest meal of the day, "Come over 
and take tea with us !" is the friendliest of all invitations. The hostess presides, 
queen of the table, as is her right, proud to serve her guests, for she feels sure 
of its high quality, its pungent and delicious flavor, for she knows it came from 
the importing house of CHASE & SANBORN, BOSTON. 




Packing Green Leaf in Sags for Shipment to the Coast 




(pHIS brand represents the finest Ooloong Tea 
grown in China. The best Ooloong Tea 

drank in America. 




Native Tea Pickers 



(T)HE Tea Drinker should remember that in no other commodity is the wretched 
art of adulteration more practiced than in the teas of commerce, As he 
cannot acquire the knowledge needed to protect himself from these base 
practices, he must trust to some one else. It is a fact that poisonous and hurt- 
ful mixtures are being sold in this country as tea. The house of CHASE & SAN- 
BORN offers you the protection of its knowledge, its resources and its honesty. 
If you buy our teas you can feel assured that you are buying a pure and health- 
giving article. The trifle of profit we make on what you purchase is not to be 
compared In value with the benefit you receive. Buy teas bearing our Trade 
Marks, Buffalo Chop and C &. S, and feel that you are protected from all 
fraud, ignorance and imposition 




Tea Girls Stemming and Cleaning Tea Leai 



pVERY chest of tea bearing this Trade Mark 
is guaranteed to represent the choicest 
pickings of each year's crop. 




C&S 




Tea Firing Room. 

■ The Tea is put into large baskets. These baskets are then placed over slow charcoal fires. The fire holes are iniderneath 
the baskets in the masonry on which they rest. 



(pHERE 15 one vjord which once spoken lingers on the tongue forever. \n it is 
the picture of a face, living or dead, near or afar, it remains ever the same; 
neither the passage of years nor the changes of time can cause its beloved 
features to fade from our sight; neither the singing nor the cursing of the world 
ever drowns its music — this word is mother ! Mother, at the tea table; mother, 
pouring the tea. How the dear, sweet face rises to view as you remember. 
Do not think that we v/ho bring you your tea from the other side of the world 
are not mindful that our business connects us pleasantly with millions of happy 
homes, and the loving memories of life. The best that nature gives to our 
seeking we give to you, who are our patrons. 




Sifting the Tea. 




€&S 



^^A BRAND of tea which can be relied upon 
to always represent perfection of aronna, 
flavor, strength. 




Testing and Grading Buffalo Chop Selections. 



It is difficult to imagine what sort of social life the Western World had before 
the introduction of Tea. On what excuse could the gossips of the neigh- 
borhood come together, or how could the refined and cultivated find pleasant 
accommodation provided for them. How much the beverage that cheers but 
does not intoxicate has done for the entertainment of mankind. How much, in 
our home life,- owe we to the little "harmless drug," of which the old and young 
alike can partake freely and with egual benefit. As we drink from the amber 
colored cup, it were not amiss should we remember that the delicious Teas 
which we drink have been brought to our doors and placed upon our tables in 
all their native purity by the tireless efforts of the house of CHASE &. SANBORN. 



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Packing Fired Leaf into Boxes for Shipment from Formosa to Amoy 



(TlO make your table noted for the tea you 
serve, insist upon having this brand from 
your grocer. 




C&S 




Weighing and Inspecting Tea. 



ryF)HETHER growing in the fields or steeping on the table, Tea is associated 
with the brightest and cheeriest experiences of life. It soothes the 
troubled ; strengthens the weak ; warms the cold ; kindles the fancy ; brightens 
the wit ^nd loosens the tongue for anecdote and conversation. The memories 
of the Tea Table are those of refined pleasure and pleasant excitement. It is 
associated with the evening hour, with the gathering of the family circle and the 
social life of evenings at home. But it is not as easy as many suppose to 
obtain a pure and honest Tea. Not only are adulterations common, but a large 
part of all of the inferior quality is shipped to this-country and imposed upon the 
people as genuine. This is a known fact, and we caution you as to it. You 
cannot trust your own knowledge or that of your local dealer. You do not know 
the conditions of the crop from year to year, nor the tricks of the exporters, or 
the skill of those who adulterate ; you will do well, therefore, to trust yourselves 
to our guidance, for we are a house of long standing and our reputation rests on 
the known high qualities of our importations. Do not forget, therefore, in 
purchasing your Teas and Coffees to ask for the packages marked with the 
Seal and Trade Mark of Chase &. Sanborn. 




Packing Buffalo Chop Te^ in Chests. 



TO THE GROCER. 



Every merchant should have knowledge of the nature of the goods that he handles. The more 
intelligent he is the greater will "be his success. Honesty and push are not enough, he must have 
knowledge to enable him to select his goods wisely and advertise with influence. Goods well bought 
as to quality and price, are goods well sold. These are maxims ^nd the principles on which they are 
based underlie all large success in the buying and selling of goods to-day. 

We have prepared and now send you this souvenir for a two-fold purpose. 

First, To give you a correct and intelligent understanding of the growth, cultivation and prepara- 
tion for human use of those two articles which you must supply so freely to meet the daily needs of 
your customers — TEA AND COFFEE. It is in your interest that they have THE BEST the market can 
give them. It is in your interest that they have confidence in your ability to select the best for them. 
It is in your interest that you have knowledge to do this ; hence, this souvenir has been compiled, and 
we trust that you will find it to be of great practical benefit to you. 

Second, We send it to you that it may be to you a reminder of the interest that our house feels in 
your business success. Trade is not individual, but communal in its benefits. The san-,o tide that fills 
the rivers fills all connecting streams as well. Your success is ours, and ours yours; we seek to ex- 
change knowledge with you that we may exchange benefits. Our success in business is due to the 
knowledge we have of the products in which we deal. We have spared neither time, effort nor 
money to acquire this knowledge. As a house, we have studied for over a quarter of a century the 
subject of TEA AND COFFEE CULTURE AND PREPARATION FOR THE MARKET and the cup of the 
consumer in all its branches from the root up, and you can rely on this as a fact, that the delicious 
flavor and aroma essential to a perfect cup of TEA AND COFFEE can ALWAYS be found in those 
SPECIAL BRANDS which are imported and prepared EXCLUSIVELY by our HOUSE. 

Wishing you every measure of success in your business, we remain, Yours very respectfully, 

CHASE & SANBORN, IMPORTERS, BOSTON, MASS. 



MMMMIMh 




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LIBRARY OF CONGRESS 



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